Exciting Software Testing Trends to Follow In 2020

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Posted on March 20, 2020

Mobile QA testing has seen an overwhelming evolution over the last 10 years. One thing has remained consistent: getting good results as fast as possible. With this objective in mind, companies are turning to flexible, on-demand software testing solutions.

Accessing a high volume of quality assurance resources only when necessary allows internal teams to manage day-to-day testing with fewer resources… ultimately reducing costs while maintaining full coverage.

When applied correctly, this practical, cost-effective, and low-risk approach brings better testing performance. As such, here are the top 11 trends for on-demand software testing to deliver competitive results (in no particular order):

Trend 1: Burstable capabilities via experienced crowds

When an unexpected project or a change in delivery schedule leaves you short of software QA time or talent, on-demand software testing can get the job done. An army of crowd sourced testers means your software is analyzed by experts with unlimited knowledge and capabilities .

Because testers don’t belong to a particular organization, crowdsourced testing remains unbiased. Additionally, most crowdsourced test teams are global. This allows companies to push their product to market sooner as the testing process can be completed in a shorter amount of time, overnight and on weekends.

Make this trend work for you…

Flexibility still requires specific knowledge and capabilities. Ensure you work with crowd testing partners who are:

  • Dedicated to a project in order to retain product knowledge for more reliable results
  • Transparent throughout the entire testing process: what’s been tested, on which devices, outcomes, and recommended actions
  • Paid by the hour for more thoughtful testing and quality vs. quantify bug identification

Trend 2: Test automation continues

Test automation is nothing new and has been helping teams save a significant amount of time, money, and resources.

As businesses continue to follow the agile method and QAOps transforms the testing process, test automation will become more critical. Especially considering in 2020, 44 percent of organizations automated 50 percent of all tests .

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Make this trend work for you…

  • Leveraging a combination of open-source and commercial tools
  • Finding opportunities to replace manual testing with automated testing (such as Unit tests, API tests, and UI-driven tests)
  • Be realistic about the limitations of automated testing and combine it with manual testing for a holistic approach. See how here .

Trend 3: Compliment automation with manual testing

Test automation will not eliminate manual testing. In fact, robust QA teams combine manual and automated testing to ensure software quality and achieve increased overall test coverage.

Make this trend work for you…

When combining automation and manual testing, be sure to:

  • Integrating the design, build, and management of both testing types with your engineering workflows
  • Supplement with real device utilization
  • Understand which tests can’t be automated ( exploratory , usability, etc)

Trend 4: Machine Learning delivers more accuracy

While the above steps are a great beginning to your QA test strategy, businesses seek a way to increase the pace of development at minimal cost. This is where Machine Learning (ML) plays a large role.

ML applies artificial intelligence to operations in order to automatically learn without human intervention or explicit programming in order to deliver more accurate results in less time.

Make this trend work for you…

In Machine Learning, systems and test automation improve through experience. Remember, however, these are predictions and approximations, not exact results. As such, some key best practices include:

  • Determine an acceptable level of assurance within a certain range for each outcome
  • Create test suites to validate the system’s model
  • Establish a repeatable, sustainable process like the PDCA cycle (Plan-Do-Check-Act)

Trend 5: Big Data for bigger ROI

Native apps are all about solving unique user problems. This is where Big Data and data science play a key role. From detecting fake accounts to exceeding user expectations, these applications are completely dependent on how good your data is.

Of course testing is an important part of every mobile app. But when testing Big Data, it’s more to do with verification of data rather than individual features.

Make this trend work for you…

QA testers work with extremely large data sets from hyper-distributed environments. Understanding the validation sets is key:

  • Data validation: Also known as pre-Hadoop testing, ensures the right data is collected from the right sources
  • Business logic validation: Or “map reduce” validation verifies the business logic on every node and against multiple nodes
  • Output validation: QA testers check the data integrity, ensure data is loaded successfully into the target system, and compare HDFS file system data with target data ensuring there’s no data corruption

Trend 6: Augment in-house with outsourcing

To stay ahead of competitors, companies are outsourcing QA testing to ensure projects are completed efficiently and launched on time.

Third-party testing partners serve as a strategic business partner, allowing companies to seamlessly scale their capabilities. As Statista reports, the global market for outsourced services almost doubled from $45.6 billion USD in 2000 to $85.6 billion in 2020 . As companies seek quality assurance and efficiency, software testing outsourcing will continue to rise .

Make this trend work for you…

When working with a third-party, outsource to a company that:

  • Offers project management and crowd sourced testers with a proven track record of delivering projects on-time, within budget, and with expected levels of quality
  • A consistent team of skilled testers in key locations with native languages
  • Integrate into any stage of the testing life cycle

Trend 7: Safe-T with IoT

The internet of things (IoT) in ride-sharing has not only done huge favors for consumers but also business. Thanks to the nature of connected vehicles, you can get a lot of driver data regarding their behavior. By closely monitoring drivers in real-time, you can be aware of any violations such as speeding or canceling passenger requests.

Make this trend work for you…

Due to the various software and hardware combinations available, it’s not always possible to test on every variant. In order to craft an effective IoT testing strategy , keep the following in mind:

  • Gather information from your end users to understand which devices and software versions they’re using to determine the most popular combinations
  • Compatibility testing plays a significant role in protecting IoT software from vulnerabilities and system failures
  • Smart software differs in its specifications from all other coding. As such, usability testing is a major contributor in general IoT testing strategies

Trend 8: Continued rise of agile

Organizations embraced agile software development years ago as a response to rapidly changing requirements. And thanks to the practice’s ability to help teams develop and deliver quality software faster , this “Quality at Speed” trend continues to increase.

Last year, 74 percent of businesses that followed the agile method cited accelerating software delivery as their main goal. Besides monetary motivation, organizations claim that agile better aligns business and IT teams.

Make this trend work for you…

When transitioning to agile, be sure to:

  • Facilitate a culture of collaboration by connecting core QA team members physically and virtually
  • All team members must be empowered to be self-managing and collaborative
  • Assign delegates to different tasks who serve as project champions

Trend 9: Transform DevOps to QAOps

Like above, DevOps — a set of software development practices that combines development (Dev) and information technology operations (Ops) — has been adopted by organizations as a way to shorten the systems development life cycle (SDLC). But this has led to a bigger and better generation of Ops when it comes to Continuous Integration and Continuous Delivery (CI/CD).

Building upon the core ideas in DevOps, QAOps further bridges collaboration between siloed teams and increases direct communication flows between testing engineers and developers during the QA process.

Make this trend work for you…

To align your QA with DevOps, make sure…

  • QA is involved with business objectives from the start
  • Software testing is integrated earlier into the CI/CD pipeline (aka Shift-Left Testing)
  • QA testing runs quickly and in parallel with the delivery pipeline

Trend 10: Exploratory testing

Undetected bugs can cost business in terms of brand value and reputation. To ensure native mobile apps are tested thoroughly and adequately, companies use exploratory testing .

Contrary to traditional testing concepts that monitor known risks, exploratory testing is a self-managed and self-structured process to analyze potential risks. These unscripted, deep-dives into the product discover the highest-impact bugs through QA tester ingenuity and intuitiveness.

Exploratory testing is not a technique but a structured approach to exploring software through unanticipated, flexible test combinations. This requires a certain level of experience and maturity in order to maintain efficiency and useful feedback.

Make this trend work for you…

Though carried out without a test plan, exploratory tests are still structured and should:

  • Be completed in short bursts to avoid fatigue and maintain objectivity
  • Focus on the app’s functionality and flow through discovery and exploration
  • Track all previously found bug and defaults for testers to refer to

Trend 11: Increase in security testing

On-demand software testing requires a novel approach to security. As industries including financial services and healthcare continue to address consumer demand for mobile apps, so too will the focus on rigorous security testing.

These highly regulated fields must prioritize data security and compliance within their development and testing cycles or face massive fines .

Make this trend work for you…

Security testing has moved from nice to necessary. As such, ensure that you:

  • Test beyond public interfaces
  • Test for unexpected behaviors and unanticipated effects
  • Use dynamic analysis tools to help detect problems too difficult for static analysis tools to find

The coming decade continues to build upon the immense changes in technology and digital transformation we’ve already witnessed. As a result, quality assurance teams must also evolve in order to stay competitive. By partnering with an experienced and trusted managed app testing provider , your company can accelerate the testing process to meet consumer demands without sacrificing quality.

Friday October 26, 2020

There are numerous perspectives on software testing. It doesn’t generally include utilizing the product. It isn’t just about detecting bugs. Software testing trends are changing.

Testing can begin around the prerequisites phase. Contemplating what the product ought to do, where threats could be, and how the customer/user explores the product is all part of testing.

You can feel the change is already in the air. Numerous organizations are beginning with Agile, DevOps, Scrum, and Continuous Delivery.

Everybody is centered on conveying new business values actively.

The product can be developed and released significantly snappier than in previous years. This highly affects outdated testing systems and vocation.

Testing and QA experts have to be ahead of evolving patterns.

Let’s see where the software testing industry is going in the coming year (2020) to remain one level ahead.

1. New goals of the tester

Till now the goal of the tester was, for the most part, observed as preventing bugs from being conveyed with the software, he/she will perceive how the benefit of testing begins streaming up in the development procedure, and how the greatest value of the tester in the coming year will be to offer tools like risk assessments, tests, etc. that guarantee not just achieving durability for a few weeks before launching but that the software is steady constantly.

Testers will focus more on automation that helps engineers continually test their progressions.

Additionally, by cooperating with the developers, detecting the bugs they are inscribing into the code as they do it, rather than testing the program and detailing them a couple of weeks or months after the code was written.

2. Don’t Neglect Quality

Testers ought to become mindful that testing is an undertaking that can be chosen by anybody as it is an emerging trend.

Not just as assigned testers with quality advising power, to be truly caring about your job, the final result, end-users, and organization, well, you have to do a quality test!

Having a common obligation in the development group towards quality and performing test sufficiently mutually will have one of a kind impact in 2020.

Quality is subjective depending on each person’s preferences, so it is vital that testing is done from various perspectives.

Development is getting more specialized in new innovations and systems.

In this way, if testers have to pick one aptitude it ought to possess or learn, in order to make up for the lost time and figure out how to test these new advancements as quickly as possible.

3. Artificial Intelligence and Machine Learning Testing

Artificial Intelligence gets a huge number of modern advancements in the data technology area.

Trending terms like Machine Learning, Natural Language Processing, Neural Systems, and so on have already become the overwhelming focus.

The best part is frameworks are building more frameworks.

In the banking sector, you could utilize AI and Machine Learning methods to show continuous transactions, and in addition predictive models of exchanges as per their probability of being deceitful.

Companies are trying to drive digital technology with this emerging trend.

With such precedents, a software tester should comprehend the product testing trends of these innovations and describe challenging test situations to find out and approve the results.

Additionally, testing such frameworks will require developing systems that test themselves.

Henceforth, it is recursive test management.

4. It’s about Performance Engineering, Not Performance Testing

Performance engineering will supplant performance testing in the coming year.

As opposed to executing performance test scripts, the attention will be on breaking down how each of the components of the framework cooperates with each other.

The different components of the framework incorporate security, performance, usability, software, hardware, business value, configuration, and user.

The performance engineering is tied in with teaming up and emphasizing the elements of the most noteworthy esteem and conveying them swiftly to guarantee an excellent product.

Thus, performance engineering will help in surpassing customer desires in the year 2020

5. From Traditional to Test Automation

Now testing is not just about performing tasks in those old traditional ways.

Specific tools are utilized to manage the performance of tests to think about the genuine outcomes against the supposed outcomes.

Primarily the regression tests which need tedious activities are automated.

Thus, automation tools will be utilized for both non-functional and functional testing by testers in 2020.

The test automation encourages the testing group to concentrate their time and endeavors on making experiments as opposed to handling testing needs.

Test automation tracks and deal with every testing need, the kinds of testing needed alongside the test inclusion.

Test automation guarantees excellent software is conveyed.

6. Growing Selection of Open Source Tools

Open source tools are extremely helpful for business and will have a crucial role in the year 2020 as well.

There are numerous perks of utilizing open source tools, one of which is no expense, as they’re free resources and have access to all.

Other than this, it is effortlessly customizable, is more adaptable than some costly exclusive products.

Clients do take part in designing it, so, it truly gives you the opportunity to plan the manner in which you need and there are various integrations for your ground-breaking Test Automation as well.

A controversial point could be that of security, as being accessible to everyone doesn’t give a sense of security, yet when it experiences more usages the odds of discovering the bug and settling it increments.

7. Internet of Things

Internet of Things (IoT) is one of the quickest developing innovations in this era and IoT is a challenge for Test Automation.

An entire set of data online is associated with one another through the web.

The hardware is controlled by a devoted program that associates them to the web and from that point, it interfaces with every other thing.

As awesome as it might sound, there are various vulnerabilities in the framework.

Consequently, the programs or products which are associated ought to be tested for quality, functionality, and most significant security in 2020.

8. Testing Budgets will keep on Developing

It is nevertheless clear that with such enormous concentration and interest for amazing, high-grade products, and with significant IT patterns, for example, BigData Analytics, AI, Mobility, Virtualization, and Cloud Technologies, software testing has turned out to be something other than just a requirement.

This will push the companies towards dispensing a greater part of their IT financial plan for software testing and QA budget.

Eventually, the Role of the Tester is Evolving in the Coming Year

The greatest chance for the software testers without bounds will be the job they’ll have as a part of the procedure:

  • Who they will serve?
  • What advantage do they give?
  • How would they cooperate with the other software teams?

Every one of these viewpoints will change later on to make the software development process quicker and to finish the product and deliverable quicker.

The single way to be resistant to the interruptions in the software world is to get ready for the future.

Thus, to be ahead of the trend, the software testers have to stay updated on the transforming testing curves.

The above-mentioned trends will encourage testers in advancing their efforts by obtaining the proper skills and tools for 2020.

1. Interactivity

The core idea behind interactive email design is to enable the target users to interact with email elements without having to follow a link to the website. Interactive elements in an email add gaming experience to the communication, thus improving the engagement indicators for your email campaigns. The newly announced AMP for Email will enable users to interact with email content in a variety of new ways, even without leaving the email for your website. Below, we take a look at some simpler ways to add interactivity to your email content. So far, interactivity in emails is often implemented with the following elements:

Emails with integrated surveys and polls

Before, to learn what users thought about your product, you needed to add a link to your website or to a separate survey page. Later on through 2020, more and more often surveys could be found right there in the email, making it easier for the customer to fill them and thus increasing the chances to get feedback.

Rollover Effect

With a rollover, a user can see the product from different sides — the image is changed when they hover the cursor over it.

Keep in mind, though, that to date, rollovers only work properly on desktop devices. On a mobile device, there is no mouse hover and that’s why tapping an image will simply link users to the website.

This technique offers your users more freedom as they can choose which of the multiple elements they want to take a closer look at.

When you design interactive emails, keep in mind that some email clients won’t display them correctly. For example, MS Outlook isn’t good with interactive elements. However, this problem can be easily solved with segmentation — for example, you can create a separate segment of Gmail users and send interactive emails only to them.

2. Animations

Animated images are known for catching the eye, so much so that some companies use nothing but an animated banner — a GIF image — and a button with a link to the website. The smaller this GIF is in terms of MB the better — too big a file will take longer to load. Besides, some email clients have an upper limit for the displayed image size. Take a look at this example of a GIF-presentation for a product category:

Here’s an example of an email with an animated model line:

A GIF animated image in an email can simply serve as a stylish decoration:

Animation doesn’t always involve a sequence of different images. You can make a GIF out of a video to visualize a certain concept or tip:

3. Responsiveness and accessibility

These two concepts are similar in a way, but not exactly the same. They’re particularly important when it comes to email marketing automation. A responsive email means that it will look great on all types of devices, both desktop and mobile. For example, KanbanFlow emails are well-adapted for different devices:

Trends this year continue to gravitate toward more targeted personalization and segmentation. To keep up with new challenging expectations set by the generation of more demanding customers, companies have to come up with more targeted and client-oriented offers. It’s no longer enough to say “Our product is good, because it makes life better.” “Our product is good particularly for you, because it makes your life better” is a new motto for all marketers who want to win the customers’ attention for good.

With the introduction of AMP for email by Gmail, the concept of interactive content has also greatly broadened. Email campaigns have been a powerful marketing tool long before now, but AMP support took them to the next level of responsiveness and functionality: now a customer can perform many actions straight in the email body without the need for additional new pages.

eSputnik has been in the forefront of all the recent email marketing practices; it’s ready to share insight into how applicable this or that innovation can be, and which businesses can benefit from them.

AMP-Powered Emails

There have been a lot of misconceptions around the AMP technology in email, and not all of them are totally misplaced, even today. AMP-powered emails shouldn’t be identified with the AMP technology: these are two different tools with different technical capabilities. Introduced back in 2020 by Google, AMP is primarily a technology that allows instant website page downloading on mobile phones. It has been used to build AMP websites and AMP ads. Since May 2020, the AMP technology can support email as well by enabling it with more dynamic content and functionality; it has nothing to do with email smooth loading though.

Alongside a few other providers, eSputnik was the first ESP to offer AMP-emails support, what gives the company a meaningful advantage over other players. With a number of successful cases in the portfolio, we’re ready to share the information we have on AMP-supported campaigns and their practical application.

  • To start sending AMP-powered emails, make sure it’s supported by email clients (Gmail and Mail.ru as for now) and your ESP (eSputnik, Stripo, Amazon SES, SendGrid to name a few).
  • Register with Google as a dynamic email sender. Make sure you meet the registration requirements – mainly authenticate the emails using SPF, DKIM, and DMARC, and have a low rate of spam reports.
  • After you’ve been whitelisted, run a testing campaign to see how AMP-powered emails look on a desktop and on a mobile device: some editing might be needed.

Advantages of AMP-Supported Emails

Regardless of the type and size of the company, you can use AMP technology to enable your campaigns with app functionality and add more dynamic content: users can perform any action – browse through a catalog, select a product category, proceed with payment – right in the email body without the necessity to download extra pages.

Right in the email, a customer can view the product, choose its color and size, and fill in the delivery address and payment details. The data on the available sizes and colors, and the corresponding price is updated in real-time. For example, if an email is opened three days after its delivery, the recipient will see the data relevant for the time of the open. If the deal specified in the email has expired by the time of the open, the recipient will know about it.

How Else the AMP Technology Can be Employed in Emails

Apart from the above mentioned online shopping, the AMP technology can enable performing the following actions directly in the email body:

  • book a room/movie ticket/bus or flight
  • RSVP to an event in real-time
  • fill in a survey or questionnaire
  • leave feedback and react to the comments
  • use calculators
  • manage a subscription

All of the above is not final information on AMP. Numerous updates are coming as the technology was introduced to the email marketing industry only since May 2020. However, even now it’s possible to see the benefits it can bring for your interaction with customers, and convenience is the major one. The smoother and easier the shopping experience is, the more likely people would be to use your service again. Follow eSputnik’s blog for new updates on the AMP technology and other trendy tendencies in the email marketing world.

Advanced Segmentation

Simply creating a good product is no longer enough to succeed in the market. With competition so intense, today’s marketers should build a more targeted campaign plan to meet specific customers’ needs, and this is where Advanced Segmentation steps in.

In simple terms, Advanced Segmentation is a tool that allows creating complex segments based on all the available customer data: personal information, browsing behavior, activity on all or any of the company’s channels, purchase preferences, etc.

Advantages of Advanced Segmentation

  • Real-time data processing
  • Profile unification
  • Unlimited conditions
  • Unlimited segments
  • More accurate subscriber filtration
  • Data connectors
  • Web tracking

How it can work in the eSputnik system: you can send targeted campaigns – Email, Web Push Notifications, Mobile Notifications, SMS, Viber ads – based on segments you’ve created using all the client data you’ve managed to obtain. Instead of composing different campaigns to different segments, you can create a single campaign that will be sent to different subscribers based on the conditions you select.

For example, you need to create a promo for different segments, based on gender, age, and shopping preferences. For one segment (Kate example), you select the following conditions – female, 25+, loves sports; for another segment (John example) you select – male, 30+, loves casual style.

This is how one campaign template will look in their emails:

In the eSputnik system, you can create unlimited segments based on unlimited conditions which you specify by yourself based on data you have. If you’re aware of the customers’ marital status, current job position, clothing size, color preferences, etc., create additional fields with these conditions and build even more personalized campaigns. Since all the data is processed in real-time, your subscribers will receive only relevant offers and will be notified if a particular deal has already expired.

Advanced Segmentation gives you unlimited possibilities to make communication with your customers more personalized. It unifies data from all the channels and allows instant editing to meet the changing needs of your audience.


Geomarketing is another buzz word that has been around the marketing world over the last few years. Basically a subcategory of Advanced Segmentation, geo-marketing is a feature that allows incorporating customers’ location-based data into your marketing strategy. It helps deliver campaigns relevant to the particular audience at a particular time. Geomarketing includes:

  • Geotargeting: delivers campaigns based on customer’s positional data (city, region, state, etc.).
  • Geofencing: delivers campaigns only to users within a particular location.

To obtain data for geo-marketing, the user must register on the website or in the app and subscribe to emails, web push notifications, or mobile push notifications. The information about the location is collected based on where they perform any action on the received campaign – such as open the email or click on a link in the web or mobile notification. The data is updated when the customer changes their location.

The location-based data can be teamed up with other information on the customers – hobbies, shopping preferences, favorite activities – to achieve enhanced personalization for more relevant offers.

The Difference Between Geotargeting and Geofencing

Geotargeting Geofencing
Best used to reach customers who live or regularly move around a particular area. Best used to reach customers who occasionally enter the area near your store, for example, a gas station, parking lot, shopping mall. Most beneficial for big chains and companies that have multiple stores in different locations.
Targets users based on a wide scope of geographical information, a zip code, country, state, etc. Targets users based on more specific information, for example, locations within 100 meters or so.
Mainly relies on the IP address Mainly relies on WiFi and GPS
The location information can be supplemented with additional info, such as age, gender, preferences, etc. The location information is likely the only condition: the campaign will target all users who enter or pass through a particular area.

How it can work in the eSputnik system: for example, a doughnut chain plans to send web pushes to their customers in New York, and creates a dynamic segment with the following conditions:

They can employ geotargeting and send the below notification to all their customers based in New York. They can employ geofencing and send the below notification to all their customers who are located within walking distance from Dun-well Doughnuts.

Geomarketing is a relatively new concept in digital marketing, meaning there still remain a lot of questions to be answered. And the major one definitely concerns privacy and security. Is it okay for companies to gather data? Which services can be trusted? Are there any ways to measure this trust? There is likely to be much debate around this issue, which most probably won’t result in a single answer applicable to all businesses. We at eSputnik recommend one good practice to follow when deciding to opt for location-based campaigns: ask your customers. Tell them why you want to target their movements and how you will use the data. Explain how they can benefit from the location-based offers and ask for feedback if you already run similar campaigns. Be ready to provide an opt-out and respect your audience’s choice: geo-marketing should aim to improve your service rather than ignite distrust and suspicion.


In the era of globalization, more and more businesses go beyond local markets and explore new territories, meaning their audience is becoming multilingual. The Multilanguage option by eSputnik is the solution that enables you to send multilingual campaigns via all channels: Email, Web Push Notifications, SMS, Mobile Push Notifications, and Viber.

You can collect the language data via subscription forms, surveys, or in a personal profile, add it to the client’s contact card, and build your campaigns based on this data. You no longer need to create different templates for different languages: build one template, fill it with the corresponding content in the selected languages and switch between the templates in one click.

No doubt, today English dominates almost every sphere of business, online communication in particular. However, a large part of internet users are non-native English speakers and about 55% of the online audience would be more likely to respond to offers presented in their native language. So, if you’re serious about reaching all of your customers, it might be a good idea to come up with content that resonates with their preferences, provided it’s now become easier than ever.

Email Marketing Is Here for Good

An email has long been generating the benign conditions for ecommerce prosperity, and it’s not likely to change in the near future. However, new technologies make their way into the company-customer interaction, and everyone willing to be ahead of the game should keep a finger on the email marketing pulse. Above, we’ve listed several trends of 2020 that every marketer should be aware of at the least, and incorporate in the overall marketing strategy at the best; but the full list is definitely way bigger. Follow the eSputnik’s blog to stay up to date with the latest digital marketing trends and how to add them to your strategy arsenal.


The primary goal of email marketing is to engage users into further communication with the brand. And in this, you shouldn’t underestimate the visual component of email marketing. Interactive elements and animations will add a fresh touch to your communication with subscribers. Just keep in mind that your audience is diverse and the message should be personalized for everyone regardless of their device, email client, and preferences.

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